Avterra was founded by Mark Greenspan and Loni Lyttle as a spin-off of Advanced Viticulture—carrying forward the firm’s trusted service while expanding our technology reach. We’ve absorbed the AV technology branch to focus on practical, vineyard-ready tools: an integrated data portal that connects to the sensors you already have or to new systems we recommend and install.
Beyond hardware, we translate numbers into action—delivering clear, experience-driven insights through innovative models built on decades of vineyard consulting. Our goal is simple: make vineyard data easy to use so you can make better irrigation and management decisions.
Avterra provides turn-key sensor technology and a powerful data portal that integrates telemetry from multiple providers into a single, easy-to-use platform. We help growers collect, understand, and act on their data without juggling vendors, dashboards, or spreadsheets.
Avterra is built for vineyards and specialty agriculture operations that want:
Reliable field data
One centralized data portal
Actionable irrigation guidance
A long-term technology partner, not just hardware
Avterra delivers a fully managed, turn-key solution, which can include:
Sensor selection and deployment
Telemetry setup
Data ingestion and validation
Ongoing platform access and support
You don’t need to piece together hardware, software, and analytics, we handle it end-to-end.
Yes. The Avterra portal is designed to integrate data from multiple telemetry and sensor providers. If you already have equipment in the field, we can often incorporate it into the platform rather than asking you to start over.
Contact us to discuss your current setup and compatibility.
Avterra offers irrigation guidance delivered through the portal, informed by:
Sensor data
Field conditions
Vineyard-specific context
Years of real-world consulting experience
This is not a generic, one-size-fits-all algorithm.
Many platforms rely solely on models. Avterra combines technology + human insight. That means:
Fewer false assumptions
Better handling of edge cases
Guidance grounded in how vineyards actually operate
Pricing depends on your operation, including:
Number and type of sensors
Telemetry integrations
Portal configuration
Level of irrigation guidance and customization
Because every operation is different, we don’t use one-size-fits-all pricing.
Contact us to receive a tailored quote.
Getting started is simple:
Tell us about your operation
We review your goals and existing technology
We design a solution tailored to your needs
Contact Avterra to start the conversation.
Yes. Avterra is a long-term partner, not just a technology vendor. Support can include:
Platform assistance
Data interpretation help
System expansion as your operation evolves
